Editor’s Notebook: Make the press your secret branding weapon

(This opinion column appears in the February issue of Marijuana Business Magazine.) Everyone in the hemp industry knows the story of Charlotte’s Web: A group of well-meaning brothers working under Colorado’s medical marijuana system developed a cannabis strain that worked miracles on a sick little girl named Charlotte. Word spread about the awe-inspiring results of… Continue reading Editor’s Notebook: Make the press your secret branding weapon

Want to promote hemp’s health benefits? Here’s how to do it without getting in trouble

Hemp businesses walk a fine line when describing the health benefits of their products: Make a claim without evidence or wording that misleads consumers, and soon the legal fees will pile up. The U.S. Food and Drug Administration has guidelines for acceptable claims to make on labels for dietary supplements – the closest fit for… Continue reading Want to promote hemp’s health benefits? Here’s how to do it without getting in trouble

FDA withdraws pending CBD enforcement proposal

U.S. drug regulators have withdrawn their proposal to regulate over-the-counter CBD, handing the industry another setback after years of delay from the Food and Drug Administration. The proposal in question appears to be on pause because of the changing administration. The delay was widely anticipated but still frustrating for CBD operators awaiting the rules. The… Continue reading FDA withdraws pending CBD enforcement proposal